Introduction to a Täubertian Realtime Project:
Ron Täubert explores new sales channels for art
Ron Täubert has designed their new product line. Supermarket art.
Ron Täubert extends the new product range and appeals to other target groups.
Ron Täubert is delighted with the new product range and expresses this in the following words:
Ron Täubert extends the new product range and appeals to other target groups.
The self-service
Täubert art product range could then be extended in order to reach
young art fans in the age group of two to six years with my works.
Maybe Täubert “junior” would be a good, catchy name. And
while I’m at it, I could design the logos for Täubert “Senior”
and Täubert “exclusive” as well. Here are the first designs.
|
It’s very important to introduce children to art at a very young age. To do this I’ll use conventional sales techniques by putting “Täubert junior” at children’s eye-level, right next to the checkout of supermarkets. That way they’ll see it easily. And at only 200 euros what mother can say no to a child who wants a piece of Täubert art? I expect this product to sell really well. |
Old people like art, too. With the “Täubert senior” works I make sure I use big, easily legible type. I also want to sell these products in health food shops and chemists. These
works will also be on offer at the reduced price of 200 euros.
I expect great demand and take-up. |
This is going to be the product range for which there will be the highest demand. There can be no doubt that this is my customer group. Expensive and top-quality, people will fight over these products and the tins will no doubt become a coveted collector’s item, even unopened. The
target retail price will be a ridiculously cheap 990 euros. |
